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Discover the fascinating history of Picon, an iconic liqueur born from the bold vision of Gaétan Picon in 1837. This adventurous distiller ingeniously blended orange zest, gentian roots, and cinchona bark to create a timeless recipe. Today, Picon remains a cornerstone of French aperitifs, symbolizing elegance and refinement for over a century.

HISTORY_DESKTOP_IMG1_BLOC2

Gaétan Picon. The adventurous distiller.

Gaétan Picon, the pioneer behind the renowned liqueur, was a Frenchman born in Italy in 1809. From the very start, his life was destined for great adventures, shaped by the art of distillation and the allure of exploration. Following his apprenticeship in Marseille, Toulon and Aix-en-Provence, he ventured into the world as an infantry horseman in North Africa.
 


Fueled by knowledge and camaraderie, Gaétan Picon gave life to an extraordinary bitter liqueur in 1837, now known as Picon. Distilled from dried oranges, dried Gentian roots, and Cinchona bark, masterfully blended with a hint of caramel, Picon quickly earned accolades from its friends who sensed its untapped potential, with its unique harmony of flavors and intense, unrivaled character.

1837THE RECIPE
1862THE MEDAL
1872THE NAME
1930THE FAVORITE
1967THE BEER
1995PICON CLUB
2012THE ANNIVERSARY
2024THE MUST-HAVE
1837THE RECIPE
timeline-1837

THE RECIPE

Gaétan Picon creates the original recipe.

1862THE MEDAL
timeline-1862

THE MEDAL

The liqueur earns a bronze medal at the London Universal Exhibition.

1872THE NAME
timeline-1872

THE NAME

The first factory in Marseille marks the official naming of Amer Picon.

1930THE FAVORITE
timeline-1930

THE FAVORITE

Picon becomes the favorite aperitif of the French.

1967THE BEER
timeline-1967

THE BEER

Introduction of Picon Bière, the perfect match.
DISCOVER PICON BIÈRE

1995PICON CLUB
timeline-1995

PICON CLUB

Launch of Picon Club.

2012THE ANNIVERSARY
timeline-2012

THE
ANNIVERSARY

Picon celebrates its 175th anniversary.

2024THE MUST-HAVE
timeline-2024

THE MUST-HAVE

Picon remains a must-have at the bar counter.
DISCOVER PICON BIÈRE

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PICON BIÈRE,
THE ORIGINAL

The original aperitif who comes 
with your beers.

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