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PICON
the french apéritif tradition

Conceived by Gaétan Picon in 1837, remains a timeless classic. More than that, Picon liqueur is an icon of French flair.

discover picon bière

HOW TO DRINK PICON BIÈRE

A vibrant blend of orange zest and aromatic plants gives birth to a distinctive, intense, and refreshing experience, perfect for accompanying moments of connection.

Picon adds a touch of personality, a French touch to your aperitif moment. The ease of mixing it with beer makes it an ideal effortless choice. Infusing a zestful ambiance to life’s simple pleasures and moments.

Picon. Beer. And that’s it.

since 1837

Picon Aperitif

DISCOVER PICON BITTERS

Whether you prefer the sparkling freshness of Picon Bière, the subtle elegance of Picon Club, or the aromatic boldness of Picon Amer, each variety offers an unforgettable tasting experience. Choose your favorite Picon recipe, share it with your loved ones, and let yourself be carried away by the refined simplicity of the Picon range.

Discover our products

MEET OUR
BARTENDERS

In bars worldwide, Picon liqueur stands out as a true pillar of the aperitif art. These iconic establishments celebrate the elegance of Picon through exquisite cocktails, thus creating unforgettable moments of conviviality. Let’s salute these meeting places where the magic of Picon happens, uniting cocktail enthusiasts in a unique tasting experience through Picon Bière and other exquisite cocktails, ….

FAN CLUB

If you’re passionate about Picon, we want to hear from you. From vintage bottles to unique branded materials, your Picon collection tells a story of appreciation and admiration for this timeless liqueur. Share your treasures with us and join our community. Let’s celebrate our love for Picon together!

#PICONFANCLUB

PICTURES FROM OUR COMMUNITY

Dive into a world of delights and shared moments captured through vibrant images on social media.

@PICONOFFICIEL

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